Kimberly Heimbach

PB teen In-House Design

Developed and executed multiple new EDM templates and trend concepts for PBteen. Partnered with the eMail Marketing Planners to execute new templates and strategy to drive topline sales on triggered emails. Partnered with Brand marketing team to design and implement co-branded emails with Burton, our Retail Team, NFL, and MLB. Effectively led the PBdorm social media designs and contest. Designed across multiple platforms for the brand from social media to gift cards and emails.

* Designed original email layouts – taking projects from concept to completion while working within the parameters of the brand style guides.
* Executed seasonal updates of existing email templates.
* Designed monthly targeted display banners for the brand.
* Designed and conceptualized social content for Facebook, Twitter, and Pinterest.
* Worked closely with copywriters and the creative team to gather images and copy, and route designs on a tight schedule.
* Stayed current on industry trends and design – keeping the brand at the forefront of email design and best practices.

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CB Resource Branding & Marketing

Creative direction of web design, graphic design, social media, branding and marketing for CB Resource, a community banking company.

Antop Product Catalog Design

Andrew Myers Art Book Design

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Auto Industry Marketing Design

•Primary role of managing client’s creative project timelines, assigning tasks, and deliverables for website marketing. Maintaining strong relationships to ensure clear communication and implementation of marketing assets designed with business partners and clients. Responsible for design of monthly web banners and site refreshes for a growing list of clients. Establishing internal search engine optimization and naming conventions for cataloging a vast collection of images, promotions, styleguides, and campaigns.
•Secondary role to develop creative assets and branding for car dealership websites including; buttons, logos, headers, custom pages, social media assets and CSS styling. Design of mobile websites and responsive graphic banners. Researching new creative avenues to enhance revenue and website functionality. Direct creative service client quotes and establish creative briefs and budgets.